Maplelea Girls brings Canadian tradition online with their line of dolls representing Canada’s unique geographic and cultural mix on Magento’s open-source eCommerce platform. Founded by parent-company Avonlea Traditions (makers of Anne of Green Gables products) in 2003, Maplelea set about to entertain and enlighten young girls through Canadian heritage and culture. Maplelea’s founder Kathryn Gallagher Morton started producing dolls for girls to fulfill the want to have positive role models and age-appropriate toys for young children, acting as the change she wanted to see in the world. Since the first catalogues of dolls were sent out, sales have surged for Mapelea, prompting the team to eventually invest in an online presence to display and sell their line of finely crafted Girls to children globally. Maplelea Girls reached out to our team of Magento Certified Developers, eCommerce strategies, expert designers, and proud fellow Canucks to to bring their line of dolls and extensive collection of culturally accurate accessories online on Magento’s Enterprise Edition.
The Company: Maplelea
Maplelea was founded in 2003 by Canadian Entrepreneur Kathryn Gallagher Morton who thought carefully about the toys she would want her young-children to have. Frustrated by the dolls available on the market that were age-inappropriate, emphasizing glamour and body-image, Kathryn developed a line of dolls that would enforce a strong sense of self while celebrating Canadian Heritage. Since catalogues containing the dolls were sent out across the country in 2005, the Maplelea Girls’ spirit of Canadiana have been in high demand making it one of the most successful toy companies in Canada. Now with a line of 6 main Girls and 12 “friends” with a variety of accessories and outfits, Maplelea Girls are on Magento’s robust eCommerce platform to inspire girls from Coast-to-Coast and around the world.
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THE BUILD – MAGENTO ENTERPRISE EDITION 1.13.1.0
- Demac Media One-Step Checkout
- Standard Demac Media Shopping Cart Template
- Wishlist
Upgrade from Magento Professional to Magento EE 1.13.1.0
- First Demac Media merchant to be upgraded from Professional to EE
- Fully Responsive Site Build
Extensions Used
- Demac Media Canada Post Integration
- Demac Media’s Enhanced Quickview
- Ecc Webgility
- MailChimp
- Webforms Pro 2
- Shipping Override Matrix
- Product Video Gallery
- Customer Picture Contest
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